In this article, Vypr COO Tasmin Sibbald shares why customer retention is one of the most effective and overlooked revenue optimisation and growth strategies. From aligning internal teams around client goals to using health scores and expert support for ongoing engagement, she outlines a clear, practical approach to maximising recurring revenue.
Investing in the Future of the East of England
At YFM Equity Partners, we are proud to support the next generation of entrepreneurs in the East of England, helping ambitious businesses unlock their full potential through tailored private equity, growth capital, and management buyout solutions.
From Cambridge’s globally renowned technology and life sciences sectors to the booming logistics and e-commerce hubs of Milton Keynes and Norwich, the region is home to thriving industries and high-growth businesses. Entrepreneurial hotspots like Chelmsford and Colchester continue to attract investment and talent, cementing the East as a key driver of business success.
With a strong foundation of cutting-edge universities, dynamic business networks, and a culture of innovation, the East of England offers significant opportunities for business owners and advisors seeking growth.