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MacroArt: A Decade of Innovation and Growth

Viktoria Harrison, Marketing Manager

From Creativity to Global Leadership in Wide-Format Printing

For over a decade, MacroArt has redefined creative branding through its pioneering work in wide-format printing and display solutions. With strategic support from YFM Equity Partners, the business evolved into a market leader, achieving significant growth through acquisitions, innovation, and sustainability-focused initiatives.

Shaping the Future of Display Solutions

MacroArt has built its reputation by delivering bespoke printing solutions for the events, exhibitions, and retail sectors. Whether through striking large-format graphics or sophisticated modular displays, the company’s work has become synonymous with quality and creativity.

A commitment to sustainability has been a hallmark of MacroArt’s operations, with initiatives such as completing its first carbon-neutral installation for the English Football League. These milestones highlight the company’s ability to adapt to changing client needs while maintaining a strong focus on environmental responsibility.

Growth Powered by Strategic Investments

When YFM Equity Partners invested £2.1 million in 2014, MacroArt had significant potential but required strategic direction to scale effectively. Over the following decade, the company achieved remarkable growth, doubling its revenue and significantly enhancing its operational capabilities.

One pivotal moment in MacroArt’s journey was its acquisition of Aluvista in 2017. This added modular aluminium frames to its portfolio, enabling the company to offer more sustainable display options. Combined with investments in sales, marketing, and talent development, MacroArt established itself as a leader in the wide-format and exhibition markets.

Resilience Through Market Challenges

The COVID-19 pandemic posed significant challenges for the events and exhibition sectors. Despite these hurdles, MacroArt demonstrated resilience by adapting its operations to the shifting market landscape. With YFM’s guidance, the company implemented key initiatives to stabilise and strengthen its business, including restructuring its operations, enhancing ESG practices, and leveraging new technology to drive efficiency.

Leadership Driving Change

MacroArt’s growth trajectory was underpinned by strong leadership and a people-focused culture. Under its restructured management team, the company embraced a forward-thinking approach that aligned operational goals with market demands. This enabled MacroArt to remain competitive and innovative in a fast-changing industry.

A New Chapter with Moss Inc.

In 2024, MacroArt began its next chapter as part of Moss Inc., a global leader in creative production. This acquisition marked the culmination of a successful partnership with YFM, during which the business transformed into a trusted name in wide-format printing.

Joining Moss Inc. provided MacroArt with access to expanded resources, enhanced market reach, and new growth opportunities. This partnership solidified MacroArt’s ability to serve clients on a global scale while maintaining its focus on innovation and sustainability.

A Legacy of Innovation

MacroArt’s journey from a UK-based wide-format printing specialist to a global leader is a testament to the impact of strategic investment, visionary leadership, and a commitment to excellence. With YFM Equity Partners’ support, the company doubled its workforce, broadened its product range, and significantly increased its revenue.

As part of Moss Inc., MacroArt is well-positioned to continue shaping the future of creative branding while maintaining its core values of quality, innovation, and sustainability.