Backing WorkBuzz’s Vision for AI Innovation in Employee Listening

At YFM, we believe in backing ambitious teams who are using technology to solve real-world problems—and scaling fast while they do it. That’s why we’re excited to announce our latest follow-on investment in WorkBuzz, the employee engagement and insights platform helping organisations build more connected, productive workplaces.

This latest round brings our total investment in WorkBuzz to £8.8 million and reflects the impressive momentum the business has generated since we first partnered in 2023.

Since our original investment, WorkBuzz has made remarkable progress—nearly doubling its annual recurring revenue from £2.8 million in June 2023 to over £5 million by March 2025. This growth is underpinned by a relentless focus on product innovation and customer value, with the team launching powerful new AI features that help businesses better decipher employee insights and guide meaningful action.

By transforming employee insights into tangible outcomes, WorkBuzz is redefining how companies understand and engage their people.

With this follow-on funding, WorkBuzz is entering an exciting new chapter. The business is scaling its UK and international partnerships, expanding into new markets, and further accelerating its AI roadmap.

Key to this next phase is strengthening the leadership team. The recent appointment of Alex Merrifield as Chief Product Officer and the recruitment of a dedicated Partnerships Director signals the company’s intent to drive sustained innovation and strategic growth.

There’s more to our investment than money — we bring experience, insight and partnership – we support founders in building long-term, sustainable businesses. With WorkBuzz, that partnership has helped accelerate innovation, attract great talent, and scale the platform’s impact across multiple sectors.

Steve Frost and the team have built something special: a mission-led business using cutting-edge technology to create the future of employee listening. We’re proud to back them again and excited about what’s to come.

The demand for agile, AI-driven employee engagement solutions is growing—and WorkBuzz is leading the charge. With a world-class team, a compelling product vision, and strong customer traction, the business is well-positioned to become a category leader in employee listening.

We’re thrilled to be part of the journey and can’t wait to see what WorkBuzz achieves next.