Workbuzz

WorkBuzz is a leading employee engagement and insights platform, empowering HR leaders to create engaging surveys, analyse workforce sentiment in real time, and drive positive actionable change in their business as a result. Headquartered in Milton Keynes, WorkBuzz offers a scalable SaaS solution that enables organisations to navigate challenges such as hybrid working, diversity and inclusion, and talent retention.

With a user-friendly design and advanced analytics—including new AI-driven features—WorkBuzz helps organisations understand the “so what” from employee feedback and take meaningful action to create more connected, productive, and inclusive workplace cultures.

YFM Equity Partners recognised WorkBuzz as a standout innovator in the fast-growing employee engagement technology market. The business addresses a critical need for companies to better understand and respond to employee sentiment in an increasingly complex and competitive talent environment.

Since our original investment in 2023, the WorkBuzz team—led by founder and CEO Steve Frost—has demonstrated exceptional execution, nearly doubling annual recurring revenue from £2.8 million to over £5 million by March 2025. Their mission-led approach and focus on customer value aligns with YFM’s commitment to backing purpose-driven, high-growth businesses.

YFM’s total investment of £8.8 million, including a £3.96 million follow-on round in 2025, will support WorkBuzz’s continued momentum across several strategic areas:

• Product Innovation: Accelerating the AI roadmap to enhance decision-making and deliver deeper, actionable insights for clients.
• Market Expansion: Scaling UK and international partnerships to reach new markets and verticals.
• Customer Acquisition: Strengthening go-to-market strategy to attract new clients across sectors.
• Leadership Growth: Appointing key executives including Chief Product Officer Alex Merrifield and a new Partnerships Director to drive innovation and value creation.

The Future of Employee Engagement
The demand for agile, AI-powered employee listening tools continues to rise—and WorkBuzz is at the forefront of this shift. With a world-class team, strong customer traction, and a bold product vision, the business is well-positioned to become a category leader.

With YFM’s support, WorkBuzz is scaling sustainably and building a platform that helps organisations create thriving, people-first workplaces. We’re proud to be part of their journey.