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Workbuzz

Employee engagement & insights software platform for corporates to manage productivity/culture

YFM investment
£4.8m
Investment date(s)
2023
Deal type
Growth Capital
Location
Milton Keynes

"We’re proud of what we’ve achieved so far and are very grateful for the support of our clients and partners, but it feels like we’re just getting started. This latest round of investment will be transformative – it’s 180% more than in our entire history to date. We’re excited to scale up our investments in our platform and new innovations, co-creating these with our clients, as well as expand into the US. With generational talent shortages and disruptive technologies like generative AI, there’s never been a more exciting time to build an HR tech company and make an impact."

Steven Frost, CEO

Key Information

The Business

WorkBuzz is a leading employee engagement platform that helps organisations gather real-time feedback from their employees, improve workplace culture, and retain top talent. Headquartered in Milton Keynes, WorkBuzz offers a scalable SaaS solution that allows HR teams to design impactful surveys, analyse insights, and take action to boost employee satisfaction and performance.

The platform’s user-friendly design, combined with its advanced analytics capabilities, has made it a trusted solution for organisations across sectors, supporting them in navigating challenges such as hybrid working, diversity and inclusion, and talent retention.

Why We Invested

YFM Equity Partners recognised WorkBuzz as a standout innovator in the fast-growing employee engagement technology market. The business addresses a critical need for companies to better understand and respond to employee sentiment in an increasingly complex workplace environment.

WorkBuzz’s strong leadership team, led by founder and CEO Steven Frost, demonstrated a clear vision for growth, supported by a robust product offering and a loyal client base. The company’s focus on helping organisations build engaging, inclusive, and high-performing workplaces aligns well with YFM’s investment strategy.

Growth Potential

YFM’s investment will accelerate WorkBuzz’s growth journey through:

  • Product Innovation: Enhancing the platform’s analytics and AI-driven capabilities to deliver deeper, actionable insights for clients.
  • Market Expansion: Growing WorkBuzz’s presence across the UK and entering new international markets where demand for employee engagement solutions is rising.
  • Customer Acquisition: Scaling sales and marketing efforts to attract more mid-market clients across multiple industries.
  • Team Development: Expanding the team to support product development, customer success, and growth initiatives.
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With YFM’s support, WorkBuzz is well-positioned to capitalise on the increasing focus on employee engagement, empowering organisations to create thriving, people-first workplaces.

In the News

Insider Media

WorkBuzz Acquires Research Consultancy to Strengthen Employee Engagement Insights

MK Citizen

Employee Wellbeing Named Top HR Priority for 2025 by WorkBuzz