Omne

Omne is a leading provider of integrated marketing solutions, helping some of the world’s biggest food, beverage and hospitality brands create, produce, and deliver impactful campaigns to the foodservice industry. Headquartered in London, the company specialises in combining strategic services with technology-driven solutions to ensure efficiency and effectiveness in brand marketing.

Offering end-to-end strategic consulting, market insights, brand/creative campaigns, content/influencer marketing, specialist trade communications and an incentive/rewards software solution, Omne’s integrated approach is designed to generate demand, change behaviour and drive ROI. Its strong reputation and innovative approach make it a trusted partner for global businesses looking to elevate their brand presence.

YFM Equity Partners recognised Omne as a dynamic player in the growing marketing services sector. The company operates at the intersection of creativity and technology, addressing a critical need for brands to streamline their marketing efforts in an increasingly complex media landscape.

Led by a highly experienced management team, Omne has demonstrated strong market traction and an ability to deliver exceptional value to its clients. Its scalable business model and commitment to innovation align with YFM’s strategy of supporting high-growth, technology-enabled businesses.

YFM’s £8.7m investment backs an MBO of the business and will enable Omne to accelerate its growth and capitalise on emerging opportunities through:

• Service Innovation: Expanding its portfolio of marketing solutions to address evolving client needs and stay ahead of industry trends.
• Market Expansion: Growing its presence in key international markets where demand for integrated marketing solutions is on the rise.
• Technology Development: Investing in advanced marketing technologies to enhance service delivery and improve operational efficiency.
• Team Growth: Scaling its team to support creative innovation, customer success, and business development.

With YFM’s backing, Omne is well-positioned to strengthen its position as a leader in the marketing services industry, helping brands achieve greater impact through seamless and innovative campaigns.