MurphyCobb Associates

MurphyCobb & Associates (MCA) is a global advertising production consultancy helping the world’s biggest brands transform how they create, source, and scale marketing content. Headquartered in London and operating in 38 countries, MCA works with clients including Reckitt, Mars, Toyota and Coty to deliver smarter, more sustainable production strategies.

Combining hands-on consultancy with its proprietary platform, Control Room, MCA enables marketing leaders to make data-driven decisions that maximise efficiency, optimise spend, and significantly reduce carbon emissions. The fully remote team brings deep production expertise and a proven track record of driving real results for clients across FMCG, automotive, retail, and beauty.

YFM Equity Partners identified MCA as a standout leader in a rapidly evolving part of the marketing ecosystem. With brands under increasing pressure to produce more content, in more formats, at greater speed and lower cost,  all while meeting sustainability targets,  MCA is uniquely positioned to deliver measurable impact.

The business has transitioned from tactical production consultancy to long-term strategic partner, with a growing number of retainer-based client relationships and surging demand for support in areas like AI adoption, intelligent sourcing and ESG-led production transformation.

Led by founder and CEO Pat Murphy, and newly strengthened with the appointments of Simon Sikorski (President, North America) and Sophie Daranyi (Non-Exec Chair), the business has the leadership and momentum required to scale significantly.

YFM’s growth capital investment, made in 2025, will support MCA in delivering against a number of strategic growth priorities:

• Platform Development: Accelerating the evolution of Control Room to expand its AI and data-driven capabilities.
• Market Expansion: Scaling the business in North America, EMEA and APAC through new hires and increased commercial reach.
• Sustainability Leadership: Enhancing MCA’s ESG offer and helping clients reduce emissions from their marketing supply chains.
• Strategic Talent: Building out the senior team with global experts in production, marketing technology and transformation.

Driving Smarter, Greener, More Effective Production

In a marketing landscape defined by complexity and speed, production has become a strategic priority for brands. MCA is enabling advertisers to make smarter choices, leveraging tech, data and expert insight to reduce waste, boost impact and deliver world-class campaigns more efficiently.

With its global footprint, trusted client base and future-facing leadership, MCA is redefining the role of production consultancy. We’re proud to be backing Pat and the team on their mission to scale smarter, more sustainable creative production worldwide.