Investing in Growth: Backing MurphyCobb & Associates to Transform Global Advertising Production
Redefining How the World’s Biggest Brands Create, Source and Scale Their Marketing
At YFM, we invest in ambitious teams who are transforming their industries with vision, innovation and real-world impact. That’s why we’re excited to announce our latest investment: a significant growth capital injection into MurphyCobb & Associates (MCA), a global consultancy revolutionising the way brands produce creative work.
With operations in 38 countries and a client list that includes Reckitt, Mars, Toyota and Coty, MCA combines deep production expertise with cutting-edge technology to help major advertisers deliver more, across more channels, in less time and with fewer emissions.
Our investment marks one of the largest funding rounds in the global production consulting space in recent years, and positions MCA for its next phase of international growth.
A Sector Ripe for Change
As marketing channels multiply and production costs climb, brands are under pressure to do more with less. At the same time, sustainability, data and AI are reshaping what best-in-class production looks like. Many businesses are seeking partners that can offer strategic insight as well as operational know-how.
That’s where MCA stands out. Originally known for tactical cost consultancy, the business has evolved into a long-term strategic partner for some of the world’s most recognisable brands helping them streamline global production ecosystems, optimise spend, and make data-driven decisions at scale.
MCA’s proprietary platform, Control Room, is at the heart of this evolution. Designed for marketing leaders, it gives clients visibility and control over complex multi-market campaigns, while enabling smarter sourcing and reduced carbon output.
Backing a Business Ready to Scale
Founded in 2006 by advertising veteran Pat Murphy, MCA has grown to become a true global force, supported by a fully remote international team and an agile, tech-led model.
The company has recently strengthened its leadership with the appointment of Simon Sikorski as President for North America and Sophie Daranyi as Non-Executive Chair. Combined with a growing number of retainer relationships and soaring demand for sustainability-led production strategies, MCA is well positioned for rapid scale.
With YFM’s investment, MCA will accelerate platform development, expand its team in key markets, and continue leading the charge in sustainable, tech-enabled marketing production.
Why YFM Invested
We back businesses with clear vision, strong leadership, and the ability to reshape their sector. MCA has all three, plus a track record of delivering measurable results for some of the most demanding clients in the world.
From its unique tech platform and high-impact consulting model to its global reach and growing reputation in sustainability and AI integration, MCA is transforming a critical but often overlooked part of the marketing value chain.
Powering the Future of Creative Production
With pressure mounting on CMOs to deliver more effective, sustainable campaigns at pace, production has never been more central to brand success. MCA is helping unlock that potential, not just by cutting costs, but by enabling marketing to work smarter, scale faster and source better.
We’re proud to partner with Pat and the team on their journey, and excited to support a business that’s redefining global production for the modern era.
Team Photo L-R
Back row – Roux Brits (YFM) Stefan Kerridge (CSO), Simon Sikorski (US MD) Callum Lonf (YFM) Adam Hart (YFM)
Front row – Sophie Daranyi (Chair), Pat Murphy (CEO), Caroline Sister (Chief of Staff), Elderd Bolhuis (Director of Consulting)