Scroll

Wooshii

Services & technologies for marketing agencies and brands to create & manage video content

YFM investment
£9.1m
Investment date(s)
2019, 2021 & 2022
Deal type
Growth Capital
Location
London

"It’s a really exciting time for Wooshii, and the funding from YFM will allow the business to capitalise on the huge opportunity that lies ahead. We selected YFM as a partner given their knowledge of our market as well as having supported numerous businesses like Wooshii through this planned phase of growth. We built a great relationship with the team during the process and have enjoyed their straight-forward and pragmatic approach. "

Fergus Dyer-Smith, Founder & CEO

Key Information

The Business

Wooshii, a disruptive global video production agency, is redefining how brands and organisations create and manage video content. With an innovative technology-driven approach, Wooshii can connect businesses to a vast network of creative talent, delivering high-quality video projects efficiently and at scale whilst also provide customers with insights and feedback with regard to their video content strategies. Its unique platform serves clients across industries, from healthcare and technology to travel and consumer goods.

YFM Equity Partners initially invested £3.6 million in Wooshii to support its ambitious growth plans. The funding was instrumental in enhancing Wooshii’s proprietary platform, expanding its global network, and growing its client base, which includes some of the world’s leading brands.

YFM reaffirmed its commitment to Wooshii’s vision by providing follow-on funding to accelerate each phase of growth. The additional investments support the development of advanced platform features, the launch of innovative remote video production capabilities, and the expansion of Wooshii’s presence in key international markets.

Why We Invested

YFM recognised Wooshii as a pioneer in the evolving video production landscape, with a scalable model and a strong market opportunity. The investment aimed to help Wooshii strengthen its technological edge, expand its team, and solidify its position as a leader in the global video production industry.

Growth Potential

  • Platform Innovation: Wooshii continues to enhance its proprietary technology, making video production more seamless and efficient for clients.
  • Remote Video Production: The launch of remote production capabilities has allowed Wooshii to meet the growing demand for flexible, location-independent video creation.
  • Global Reach: Wooshii has expanded its client portfolio and talent network globally, supporting businesses in over 100 countries.
  • Growth Funding: YFM’s follow-on investment has enabled Wooshii to scale operations and capitalise on the increasing demand for video content.

Future Outlook

With YFM’s continued support, Wooshii is poised to lead the transformation of the video production industry. The company is focused on leveraging its technology to deliver even greater value to clients, expanding its global footprint, and driving innovation in video production.

As video continues to play an essential role in marketing and communication strategies worldwide, Wooshii is well-positioned to help businesses create impactful, high-quality content that resonates with audiences everywhere.