The Business
Vypr is helping consumer brands make better product decisions through real-time consumer insight. Its SaaS platform enables businesses to test ideas, understand changing consumer behaviour and make informed decisions before investing in product development.
Since YFM’s first investment in 2021, Vypr has delivered strong recurring revenue growth while continuing to expand its customer base and platform capabilities. The business has built long-term relationships with leading consumer brands and continues to strengthen its position as businesses increasingly rely on data to guide product innovation. YFM has backed the business across multiple funding rounds, reflecting confidence in both the management team and the long-term opportunity ahead.
YFM invested because of the strength of the leadership team, the scalability of its SaaS platform and the growing demand for real-time consumer insight. It’s a great example of what VCT investing is all about, backing ambitious businesses early and supporting them as they scale.
“Having known the YFM team for some time, we were confident that they would be able to support us as we invest in a first class team to take the business forward, turning a strong product in a nascent market into a global leader in its field. For a deal of this size and space in the market, they are the right partner, particularly given their regional coverage. I know a number of businesses in which YFM have invested and I rate the team very highly.”
Richard Law, Chairman