Vypr

Vypr, a Manchester-based product intelligence platform, is revolutionising how brands and retailers develop and validate their product ideas. By providing actionable consumer insights through its cutting-edge digital platform, Vypr helps businesses make data-driven decisions to reduce risk, improve speed to market, and optimise product performance.

YFM Equity Partners first invested in Vypr in 2021, recognising its potential to disrupt the traditional consumer insight industry. The initial growth capital investment supported the company’s expansion, enabling Vypr to enhance its platform’s capabilities, grow its client base, and strengthen its market position in the UK.

In 2025, YFM demonstrated continued confidence in Vypr’s vision with a follow-on investment to fuel the company’s next phase of growth. This funding is facilitating Vypr’s international expansion, a strategic milestone that opens new opportunities for the business in global consumer markets.

YFM saw Vypr as a unique business with a powerful value proposition—providing rapid, reliable consumer feedback to drive better product decisions. The investment was aimed at scaling operations, enhancing technology, and supporting the company’s international growth ambitions.

• Platform Development: Significant investment in Vypr’s technology has improved user experience and expanded its predictive analytics capabilities.
• Client Success: Vypr has added a growing number of leading brands and retailers to its portfolio, showcasing the platform’s impact across multiple sectors.
• Board Expertise: The addition of a digital consumer insights expert to the board has brought valuable strategic guidance as the company scales.
• International Expansion: Vypr is actively entering international markets, leveraging its proven model to meet the growing demand for real-time consumer insights.

Future Outlook

Vypr’s partnership with YFM Equity Partners continues to drive its mission of empowering brands and retailers with precise, actionable data. The ongoing international expansion, supported by further investment, positions Vypr to capitalise on the increasing need for agile, data-driven product development strategies globally.

With its innovative approach, strengthened leadership, and strategic backing, Vypr is poised to lead the way in product intelligence, helping businesses around the world bring better products to market faster.