Scroll

Vypr

Market-leading product intelligence platform providing rapid and robust consumer insight

YFM investment
£9.5m
Investment date(s)
2021, 2022, 2025
Deal type
Growth Capital
Location
Manchester

"Having known the YFM team for some time, we were confident that they would be able to support us as we invest in a first class team to take the business forward, turning a strong product in a nascent market into a global leader in its field. For a deal of this size and space in the market, they are the right partner, particularly given their regional coverage. I know a number of businesses in which YFM have invested and I rate the team very highly."

Richard Law, Chairman

Key Information

The Business

Vypr, a Manchester-based product intelligence platform, is revolutionising how brands and retailers develop and validate their product ideas. By providing actionable consumer insights through its cutting-edge digital platform, Vypr helps businesses make data-driven decisions to reduce risk, improve speed to market, and optimise product performance.

YFM Equity Partners first invested in Vypr in 2021, recognising its potential to disrupt the traditional consumer insight industry. The initial growth capital investment supported the company’s expansion, enabling Vypr to enhance its platform’s capabilities, grow its client base, and strengthen its market position in the UK.

Why We Invested

YFM saw Vypr as a unique business with a powerful value proposition—providing rapid, reliable consumer feedback to drive better product decisions. The investment was aimed at scaling operations, enhancing technology, and supporting the company’s international growth ambitions.

Growth Potential

  • Platform Development: Significant investment in Vypr’s technology has improved user experience and expanded its predictive analytics capabilities.
  • Client Success: Vypr has added a growing number of leading brands and retailers to its portfolio, showcasing the platform’s impact across multiple sectors.
  • Board Expertise: The addition of a digital consumer insights expert to the board has brought valuable strategic guidance as the company scales.
  • US Expansion: Vypr is actively entering the US market, leveraging its proven model to meet the growing demand for real-time consumer insights.

Future Outlook

Vypr’s partnership with YFM continues to drive its mission of empowering brands and retailers with precise, actionable data. The ongoing expansion into the US, supported by further investment, positions Vypr to capitalise on the increasing need for agile, data-driven product development strategies globally.

With its innovative approach, strengthened leadership, and strategic backing, Vypr is poised to lead the way in product intelligence, helping businesses around the world bring better products to market faster.