Springboard

Springboard is a leading provider of AI-powered retail data analytics, specialising in footfall monitoring, sales performance insights, and occupancy management. Serving mainly retailers, landlords and city councils, Springboard delivers actionable intelligence to help businesses optimise operations, enhance customer experience, and drive profitability.

YFM Equity Partners first invested in Springboard in 2014 to support its ambitious growth plans, with a follow-on investment to fuel innovation and expand market reach. YFM’s backing enabled Springboard to develop its advanced data analytics solutions, strengthen its AI capabilities, and enhance its go-to-market strategy.

Under YFM’s ownership, Springboard achieved several significant milestones:

• Grew revenue and profitability, achieving a market-leading position in retail data analytics.
• Launched innovative products, including the PedBox occupancy alert system, tailored to meet evolving customer needs.
• Expanded its customer base, partnering with major retail brands, property owners, and city councils across the UK and internationally.
• Invested in its AI and machine learning capabilities, solidifying its reputation as a pioneer in the field.
• Navigated the challenges of the COVID-19 pandemic by providing clients with critical insights for adapting to changing consumer behavior and market conditions.

Outcome

In 2022, YFM successfully exited its investment in Springboard through a sale to MRI Software, a global leader in real estate software solutions. The transaction delivered over a 4x return for YFM’s investors and positioned Springboard for further international expansion and product innovation under MRI Software’s ownership.