Following YFM’s investment, the unified communications market experienced significant structural change, accelerated by Covid-driven shifts in collaboration technology and increased competition across the ecosystem. In response, the business undertook a fundamental reset evolving its product strategy, leadership and target market to align with emerging enterprise needs.
With YFM’s support, Sipsynergy:
- Pivoted technology focus
Transitioned from a Cisco-centric voice provider toward platform agnostic middleware and enterprise provisioning solutions.
- Developed enterprise-grade products
Built integration technology designed to solve complex provisioning and connectivity challenges for large organisations adopting Microsoft and other collaboration tools.
- Repositioned the commercial model
Shifted toward a systems-integrator-style approach aligned with changing customer demand and partner ecosystems.
Exit
Sipsynergy was acquired by 8×8, a US-based unified communications and cloud services provider seeking to strengthen its middle-office integration capabilities, accelerate cross-selling across its installed base and strengthen its proposition.