Relative Insight is a leading AI-based text analytics platform that enables organisations to derive actionable insights from large volumes of textual data. By comparing and analysing language patterns, the platform helps businesses enhance digital marketing strategies, understand consumer behaviour, and improve customer experiences. With offices in Lancaster and London, Relative Insight serves a diverse range of international customers.
Relative Insight
Software for the provision of real-time actionable insights using AI text analytics tools.
Website
YFM investment
£7.3m
Investment date(s)
2022, 2023 & 2024
Deal type
Growth Capital
Location
Lancaster & London
"Having seen rapid growth over the last four years, the business is now embarking on the next stage of its journey as we expand in the US. We believe that YFM is the ideal partner to support us. As well as having an established track record scaling SaaS businesses, they have a real understanding of our market and are a great fit culturally - we like the team and are confident they will add real value."
Key Information
The Business
Why We Invested
In March 2022, YFM Equity Partners completed a £5 million growth capital investment in Relative Insight to support the company’s expansion plans and to accelerate product development. Recognising the increasing importance of text data in business intelligence, YFM aimed to help Relative Insight scale its operations and capitalise on the growing demand for AI-driven text analytics solutions.
Growth Potential
With YFM’s investment, Relative Insight is poised to:
- Expand Operations: Strengthen its presence in the UK and USA to tap into a significant market opportunity for AI-driven comparative text analytics.
- Accelerate Product Development: Enhance its platform’s capabilities to provide deeper customer insights and seamless data integrations for clients.
- Broaden Customer Base: Leverage the investment to attract new clients across various industries and with applications including customer experience and employee engagement.
Impact and Future Plans
Following the investment, Relative Insight has undertaken further product development, invested in its sales and marketing functions, and formed several strategic partnerships.
Looking ahead, Relative Insight plans to continue its expansion in the US market, further develop its AI-driven text analytics platform, and solidify its position as a leader in the text analytics industry. The company remains committed to helping organisations unlock valuable insights from textual data, enabling more informed decision-making and effective communication with target audiences.