The Business
Relative Insight develops AI-powered text analytics software that helps organisations understand the language used by their customers, audiences and employees. Its platform analyses large volumes of written data to reveal patterns, differences and insights that might otherwise be missed.
By comparing how different groups communicate, Relative Insight enables teams to make more informed decisions across customer experience, marketing, research and employee engagement.
“Having seen rapid growth over the last four years, the business is now embarking on the next stage of its journey as we expand in the US. We believe that YFM is the ideal partner to support us. As well as having an established track record scaling SaaS businesses, they have a real understanding of our market and are a great fit culturally – we like the team and are confident they will add real value.”
Ben Hookway, CEO