GEEIQ

GEEIQ provides data and intelligence that helps brands understand and operate across virtual worlds and gaming platforms. Its technology brings together audience, platform and campaign data, enabling businesses to evaluate opportunities and measure performance across immersive digital environments.

The platform supports brands and agencies as they plan, benchmark and analyse activations, helping them connect with digital audiences and make informed decisions about their presence in virtual spaces.

“Global brands have been relying on GEEIQ and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities. We want to ensure that our company is as well positioned as “Over the past few years, the conversation’s shifted. It’s no longer about whether virtual worlds matter, it’s about how brands actually operate within them. These platforms are growing, they’re increasingly mobile, and they’re becoming a core part of how younger audiences engage with content and communities.

This round brings together investors who understand the space and share our conviction that it’s going to be a significant part of how brands reach younger audiences. YFM in particular have gone far beyond what a typical investor would offer, taking the time to really understand the drivers of our business.”

Charles Hambro, CEO