Frescobol

Frescobol Carioca is a premium lifestyle brand inspired by the vibrant culture and effortless style of Rio de Janeiro. Founded in 2009, the company is renowned for its high-quality beachwear, iconic handcrafted wooden bats, and luxury accessories. Frescobol Carioca embodies the essence of Brazilian living, combining sophisticated design with a laid-back beach aesthetic.

With a strong retail and online presence, the brand has earned a loyal international following and is featured in high-end department stores such as Harrods and Selfridges, as well as luxury hotels across the world. Frescobol Carioca continues to build its reputation as a go-to luxury brand for discerning customers seeking contemporary, stylish, and functional pieces.

YFM Equity Partners invested in Frescobol Carioca due to its exceptional brand identity, strong market position, and clear potential for growth in the global luxury lifestyle sector. The company’s unique offering, combining artisanal craftsmanship with modern design, resonates with consumers worldwide, making it a standout player in the competitive premium fashion market.

Led by a dynamic and experienced management team, Frescobol Carioca has demonstrated impressive growth and the ability to expand its product lines while maintaining its commitment to quality and authenticity. YFM’s support enables the brand to scale operations and explore untapped opportunities for growth, while we have recently introduced a new Chair to support the team as they scale the business

With YFM’s investment, Frescobol Carioca is poised to accelerate its expansion through the following strategic initiatives:

• Product Diversification: Expanding its range of apparel and accessories to cater to a broader audience while maintaining the brand’s signature aesthetic.
• Geographical Expansion: Strengthening its presence in existing markets like Europe and the US and entering new territories, particularly in Asia and the Middle East.
• Digital Growth: Enhancing its e-commerce platform and leveraging digital marketing to reach a wider customer base and improve the online shopping experience.
• Sustainability Initiatives: Furthering its commitment to sustainability by incorporating eco-friendly materials and practices across its supply chain.

These efforts will enable Frescobol Carioca to continue delighting its customers and reinforcing its position as a leader in the luxury lifestyle market.

Impact and Future Plans
Since YFM’s investment, Frescobol Carioca has introduced new product lines, increased its distribution channels, and significantly grown its online presence. The brand remains committed to honouring its Brazilian heritage while evolving to meet the expectations of its discerning global clientele.