Force 24

Force24 is a leading UK-based marketing automation platform empowering businesses to deliver personalised, data-driven campaigns with ease and efficiency. Headquartered in Leeds, Force24 offers an intuitive, code-free platform that enables marketers to create and execute multi-channel campaigns, from email and SMS to social and web engagement.

The platform’s advanced features include behavioural tracking, lead scoring, and real-time analytics, helping businesses optimise their marketing strategies and achieve better ROI. With a growing client base spanning industries such as travel, recruitment, automotive, and financial services. Force24 has established itself as a trusted partner for organisations looking to scale their marketing efforts effectively.

YFM Equity Partners invested in Force24 due to its innovative technology, strong market presence, and exceptional growth potential. The company’s robust platform meets the increasing demand for marketing automation tools that are both powerful and accessible, making it an ideal solution for SMEs and large enterprises alike.

Force24’s experienced leadership team and its commitment to driving customer success aligned with YFM’s investment philosophy. The company operates in a fast-growing market with significant opportunities for expansion, making it a prime candidate for support to accelerate its growth trajectory.

With YFM’s investment, Force24 has been able to implement strategic initiatives aimed at scaling the business and driving innovation:

• Technology Development: Enhancing platform capabilities, including AI-powered personalisation and advanced analytics, to deliver greater value to clients.
• Customer Expansion: Broadening its client base by targeting key industries and increasing its presence across the UK and other markets.
• Team Growth: Building out its technical, sales, and customer support teams to ensure continued excellence in service delivery and product development.
• Strategic Partnerships: Collaborating with complementary technology providers to offer seamless integrations and expanded functionality for users.

These initiatives have positioned Force24 as a leader in the marketing automation space, enabling businesses to thrive in an increasingly competitive digital landscape.

Impact and Future Plans
Since YFM’s investment, Force24 has achieved significant milestones, including a substantial increase in its customer base and being recognised as Growth Company of the Year. The company has also launched several innovative features that simplify campaign management and enhance user experience.

Looking ahead, Force24 aims to continue driving innovation in marketing automation, expanding its product offering, and strengthening its position in its markets.