Force24

Cloud-based B2B marketing automation software designed to improve email marketing efficiency

Website

force24.co.uk

Sector

Application software

YFM investment

Undisclosed

Investment date(s)

2020, 2022, 2023 & 2025

Deal type

Growth Capital

Location

Leeds

"YFM has a proven track record of supporting fast growing businesses and we undertook our own due diligence, talking to entrepreneurs within the PE house’s investment portfolio as well as to professional advisers, all of whom were very positive. We are confident that they are the right fit for us culturally – they really understand our business and believe in our growth trajectory."

Adam Oldfield, MD

The Business

Force24 provides cloud-based B2B marketing automation software that helps organisations create, manage and measure personalised campaigns. Its code-free platform brings together email, SMS, social and web engagement with behavioural tracking, lead scoring and real-time analytics.

Designed for marketing teams that want powerful tools without unnecessary complexity, Force24 helps customers understand audience behaviour and improve campaign performance. With YFM’s support, the business continues to develop its platform and help organisations build more effective customer journeys.