B2M

Founded in 2002 and headquartered in Abingdon, UK, B2M Solutions is a global software company specialising in Enterprise Mobility Intelligence™. Their flagship product, Elemez™, provides real-time analytics to proactively identify and resolve issues affecting mobile devices, applications, and network connections. By offering actionable insights, B2M enables enterprises to minimise downtime, enhance productivity, and maximise the return on investment from their mobile assets.

Why We Invested

YFM Equity Partners recognised B2M Solutions as a pioneering force in the enterprise mobility sector. YFM first invested in October 2016, support B2M’s growth strategy, with a focus on:

• Product Development: Enhancing the capabilities of Elemez™ to address diverse enterprise mobility challenges.
• Market Expansion: Building relationships with leading device manufacturers and managed service providers to grow sales globally.
• Talent Acquisition: Recruiting skilled professionals to meet increasing customer demand and broaden routes to market.

Growth and Achievements

Since the initial investment, YFM provided follow-on funding in March 2019 and June 2021 to support B2M in achieving its growth objectives and driving innovation. These investments have contributed to significant milestones, including:

• Strategic Partnerships: Collaborated with industry leaders to integrate Elemez™ into comprehensive mobility solutions, enhancing real-time device monitoring and management.
• Innovate UK EDGE Scaleup Programme: Selected for this prestigious programme, providing expertise and resources to accelerate growth and innovation.
• Industry Research: Published the 6th Annual State of Enterprise Mobility Report, offering valuable insights into mobile device usage and management trends across various industries.
• Leadership Transition: In January 2023, founder Julie Purves transitioned from CEO to Strategic Advisor, with Gary Lee, former Chief Revenue Officer, succeeding as CEO to lead the company into its next  phase of growth.
• With a solid foundation and continued support from YFM, B2M Solutions is poised to, Advance Product Innovation: Continue enhancing Elemez™ to meet evolving enterprise mobility needs, incorporating advanced analytics and proactive issue resolution capabilities. Expand Market Reach: Leverage strategic partnerships and industry recognition to penetrate new markets and sectors globally.Drive Industry Thought Leadership: Maintain a leading role in enterprise mobility research, providing insights that shape industry best practices and technological advancements.By focusing on innovation, strategic growth, and customer-centric solutions, B2M Solutions is well-positioned to remain at the forefront of the Enterprise Mobility Intelligence™ landscape, delivering significant value to enterprises worldwide.