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AutomatePro

SaaS platform providing test-automation tools for ServiceNow

YFM investment
£8m
Investment date(s)
2022 & 2024
Deal type
Growth Capital
Location
London

“We are delighted to welcome YFM on board as our first institutional shareholder, having recognised early on the alignment with our strategy and values. The investment and support from YFM will enable us to help even more enterprises across the globe accelerate their digital transformation with ServiceNow and other cloud platforms."

Paul Chorley, CEO and Co-Founder

Key Information

The Business

Founded in 2013 and headquartered in Reading, AutomatePro is a leading SaaS business specialising in intelligent test automation and DevOps solutions for customers, GSIs, MSPs operating on the ServiceNow platform. Their patented AI based technology streamlines software development and maintenance by automating repetitive tasks, enabling development teams to enhance efficiency and reduce costs. AutomatePro’s solutions are trusted by Fortune 500 and FTSE 100 companies across various industries, including pharmaceuticals, financial services, and the public sector.

Why We Invested

YFM Equity Partners recognised AutomatePro’s potential to revolutionise cloud platform development and maintenance. Through its British Smaller Companies VCTs, YFM completed a £5 million Series A investment to support AutomatePro’s expansion into the U.S. market, scale its sales and marketing efforts, and drive product innovation. This investment aimed to capitalise on the growing demand for efficient DevOps solutions, particularly in heavily regulated industries requiring stringent compliance and quality control.

Growth Potential

Since the initial investment, AutomatePro has achieved significant milestones:

  • U.S. Expansion: Established a new headquarters in Austin, Texas, positioning the company closer to U.S. clients and tapping into the region’s vibrant tech talent pool.
  • Product Innovation: Launched AutomatePro version 8.1, introducing powerful new AI based features designed to enhance automation capabilities, streamline workflows, and reduce the time and effort required for complex tasks.
  • Strategic Partnerships: Formed a strategic alliance with multiple leading GSIs to revolutionise digital delivery, leveraging combined expertise to drive transformation.
  • Additional Funding: Secured a £3.7 million follow-on funding round from YFM Partners to further accelerate U.S. expansion and advance product development, particularly focusing on AI-driven strategies.

Future Outlook

With continued support from YFM Equity Partners, AutomatePro is poised to further its mission of enabling enterprises to maximise the value of their cloud platform investments. The company plans to:

  • Accelerate AI Integration: Advance its GenAI strategy for test automation and DevOps, enhancing the platform’s capabilities to meet evolving industry demands.
  • Expand Market Reach: Continue its U.S. market penetration while exploring opportunities in other regions to serve a broader client base.
  • Enhance Customer Success: Invest in customer success functions to ensure clients achieve maximum return on investment and satisfaction with AutomatePro’s solutions.