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Aura Life

Aura Life

Providing digital funeral plans and at-need services through a simple, transparent and customer-first platform.

Website
aura.life
Sector
Tech-enabled services
YFM investment
Undisclosed
Investment date(s)
2026
Deal type
Growth Capital
Location
Godalming

“Our mission has always been to bring greater transparency, compassion and simplicity to end-of-life planning. The market is changing rapidly, and we believe customers increasingly expect a more modern, digitally enabled experience.
Partnering with YFM gives us the capital and strategic support to accelerate our growth, expand our offering and continue improving the experience we provide to families across the UK.”

Dave Jameson, CEO and Co-Founder of Aura

headshot David Jameson CEO auralife following YFM Investment

The Business

Aura Life provides funeral plans and direct cremation services through a digital-first platform designed to make end-of-life arrangements clearer and easier to manage. Customers can explore options, make plans in advance or arrange services when they are needed.

Working with a network of service partners across the UK, Aura Life focuses on straightforward information, transparent pricing and compassionate support, helping individuals and families make informed decisions at a difficult time.