WorkBuzz Analytics Limited

SaaS-based employee engagement, survey and insights platform

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Sector

Application Software

Location

Milton Keynes

Deal type

Growth Capital

Investment size

£4.7m

Investment date(s)

2023

Website

workbuzz.com

"We’re proud of what we’ve achieved so far and are very grateful for the support of our clients and partners, but it feels like we’re just getting started. This latest round of investment will be transformative – it’s 180% more than in our entire history to date. We’re excited to scale up our investments in our platform and new innovations, co-creating these with our clients, as well as expand into the US. With generational talent shortages and disruptive technologies like generative AI, there’s never been a more exciting time to build an HR tech company and make an impact."

Steven Frost, CEO, WorkBuzz

The business

  • Fast growing employee engagement platform – enables its customers to better understand and serve their workforce, with high-profile clients including Five Guys and HS2
  • The platform allows HR leaders to create engaging surveys, and then gathers real-time feedback from their people, analyses this using AI, and then guides managers on where to focus in order to build great cultures and improve employee retention
  • Focusses on mid-market organisations, with a particular specialism in working with employers with a large population of non-desk-based employees

The strategy

  • Back a skilled management team to continue to deliver strong growth in a fast-growing market
  • Continue to deliver product innovation
  • Capitalise on international expansion opportunity
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