Relative Insight

AI-based text data analytics platform

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Tech-enabled Services


Lancaster & London

Deal type

Growth Capital

Investment size


Investment date(s)

2022, 2023 & 2024


"Having seen rapid growth over the last four years, the business is now embarking on the next stage of its journey as we expand in the US. We believe that YFM is the ideal partner to support us. As well as having an established track record scaling SaaS businesses, they have a real understanding of our market and are a great fit culturally - we like the team and are confident they will add real value."

Ben Hookway, CEO of Relative Insight

The business

  • AI-based text analytics platform that highlights critical differences in consumer language
  • Drives deeper insights into digital marketing, consumer analytics and customer experience

The strategy

  • Accelerate sales and marketing in the UK
  • Drive expansion in the US to further grow its international client base
  • Further develop the platform to provide greater customer insights and data integrations for clients
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