GEEIQ

The provision of market intelligence on the virtual gaming space to consumer brands and marketing agencies.

Website

geeiq.com

Sector

Data

YFM investment

£8.7m

Investment date(s)

2023 & 2026

Deal type

Growth Capital

Location

London

"Global brands have been relying on GEEIQ and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities. We want to ensure that our company is as well positioned as “Over the past few years, the conversation’s shifted. It’s no longer about whether virtual worlds matter, it’s about how brands actually operate within them. These platforms are growing, they’re increasingly mobile, and they’re becoming a core part of how younger audiences engage with content and communities.

This round brings together investors who understand the space and share our conviction that it’s going to be a significant part of how brands reach younger audiences. YFM in particular have gone far beyond what a typical investor would offer, taking the time to really understand the drivers of our business.”

Charles Hambro, CEO

Key Information

The Business

GEEIQ is a cutting-edge data platform empowering brands to better understand and optimise customer engagement in the metaverse. Based in London, GEEIQ enables global brands to plan, execute, and analyse virtual world activations, helping them connect with younger, digitally savvy audiences through engaging and impactful campaigns.

GEEIQ’s 24/7 feedback platform provides actionable insights and strategic guidance, allowing brands to build authentic digital presences across platforms such as Roblox, Decentraland, and Fortnite. Clients include prominent global names in fashion, sports, and entertainment, all leveraging GEEIQ’s expertise to drive meaningful engagement in the virtual space.

Why We Invested

We first invested in GEEIQ in 2023, attracted by its first mover advantage in a new but rapidly emerging market, its strong relationship with Roblox, and a cohort of innovative brand customers experimenting with virtual worlds. Since then, both the market and the business have matured significantly, reinforcing our conviction in the long-term opportunity and GEEIQ’s position within it.

Growth Potential

Market Maturation
Virtual worlds have evolved from a niche, experimental concept into a mainstream, mobile-first, creator-led ecosystem. Platforms such as Roblox (now 500m+ MAU) continue to see rapid user growth alongside increasing brand adoption, with virtual worlds becoming a structural marketing channel.

Unique Positioning
GEEIQ remains the only provider with private data flows across multiple platforms — including Roblox, Zepeto and Fortnite — as well as key creators. This enables independent, cross-platform ROI measurement, addressing one of the biggest barriers to increased brand investment.

Business Progression
While early growth was impacted by churn during the tariff wars, the business returned to growth in Q4, delivered a record Q1, and now has a strong pipeline. The customer base has evolved towards large sports and entertainment brands, with spend increasingly seen as structural rather than experimental.

Follow-On Investment
Our £4.8m follow-on investment reflects our conviction in both the market and GEEIQ’s position as the independent data intelligence layer within it. The funding will support continued product development, expansion across verticals and geographies, and the scaling of the platform.

In the News

Venture Beat

Paris Hilton’s 11:11 Media Showcases Branded Gaming Success on Roblox