Aura Life

Aura Life is an FCA-regulated provider of funeral plans and direct cremation services, offering a digital-first approach to end-of-life planning.

The business operates an asset-light model, working with a national network of partners to deliver services while focusing on customer experience, transparency and operational efficiency.

Founded in 2019, Aura has developed a modern platform designed to simplify funeral planning and reflect changing consumer expectations in a traditionally underserved market.

Aura is operating at a point of structural change in the funeral services market, driven by digital adoption, evolving consumer preferences and regulatory change.

Led by Dave Jameson, Paul Jameson and Ben May, the team brings strong sector insight and a clear sense of purpose, combining a differentiated, scalable model with a focus on transparency and service quality.

Market Shift
Growing demand for simpler, more transparent funeral services, including the continued rise of direct cremation.

Digital Proposition
A digital-first platform designed to make end-of-life planning clearer, more accessible and easier to navigate for customers.

Scalable Model
An asset-light approach enabling efficient growth without reliance on physical infrastructure.

Platform Expansion
Opportunity to expand into adjacent end-of-life services, building a broader, more comprehensive offering over time.

Investment in Growth
Capital to accelerate marketing and distribution, platform development, and continued investment in the team and operational infrastructure.