Further Investment To Fuel Vypr’s Growth Ambitions

At YFM, we are committed to supporting ambitious businesses through every stage of their growth journey. That’s why we’re delighted to announce a follow-on investment in Vypr, the Manchester-based product intelligence platform that is changing the way brands and retailers develop and validate their product ideas.

This latest investment brings our total funding in Vypr to £9.5 million, a clear demonstration of our belief in the business, its team, and its vision for the future.

Since our initial investment in 2021, Vypr has delivered outstanding progress. The business has consistently demonstrated strong fundamentals: an innovative platform, a growing portfolio of leading customers, and a clear focus on using technology to solve real-world challenges for product teams.

Vypr’s unique proposition—providing fast, reliable consumer insight underpinned by behavioural science—has resonated across industries. Their growth rate, with a compound annual growth rate (CAGR) exceeding 40% and annual recurring revenue (ARR) now over £6 million, made it clear that the company was ready to take its next big step.

We invested again because we believe Vypr is well-positioned to capitalise on a growing international opportunity. Demand for agile, data-led product development is rising globally, and Vypr’s cutting-edge platform, enriched by new AI-driven features and an enhanced user experience, is primed to lead this market.

Vypr’s ambition is not limited to the UK. With this new funding, the business is accelerating its expansion into major international markets including Australia, Europe, and North America.

The investment is also fuelling the launch of Vypr’s next-generation platform, enabling self-service international market insights. This evolution will allow brands to test and validate product ideas across global markets with greater speed and precision than ever before opening up a world of opportunity for Vypr and its customers.

At YFM, our partnerships go far beyond financial investment. Since 2021, we’ve worked closely with the Vypr team to support their strategic development—from helping strengthen the leadership team with digital and insights expertise, to backing the platform’s technology innovation roadmap.

We’re proud to support Vypr’s mission to empower brands and retailers with fast, reliable consumer data that leads to better decisions and better products. With a growing team, an ambitious international strategy, and a market-leading platform, Vypr is poised for exceptional growth—and we’re excited to be on the journey with them.

Vypr’s story is a brilliant example of the type of business YFM is proud to back: a strong team, a clear vision, a market-leading product, and a real drive to scale internationally.

We look forward to seeing Vypr go from strength to strength.