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TravelTek launches data insight tool for post-Covid travel sector

9 October 2020

TravelTek launches data insight tool for post-Covid travel sector

Founded in 2002, Glasgow-based Traveltek provides travel retailers with the technology to package together an extensive range of hotels, flights, cruises and ancillary travel services in one seamless transaction. Since 2016, when private equity house YFM made its first investment of £5.3m into the business, it has undergone a transformation with the appointment of experienced travel industry expert Mal Barritt (pictured above) as CEO last year, completing the new management team.

“After almost 30 years in the travel sector, I was passionate about taking on the job of leading an advanced travel booking engine like Traveltek as I could see that innovative technology would play an increasingly important role in the future of the sector and, with the fallout from Covid-19 still posing huge challenges, this is more the case than ever,” explains Mal.

Following the devastating impact of the pandemic on the travel sector, Traveltek has fast-tracked the development of products it believes could prove to be business-critical for many in the hard-hit sector with launch plans brought forward to Q4 2020. Working with Traverse Associates Ltd, the main supplier for data warehouse and automation technologies within travel, advanced reporting and automation services are being integrated into the Traveltek software. The new Traveltek Data Insights product, believed to be the first of its kind, will deliver an impactful and powerful BI (Business Intelligence) reporting suite giving insights into both product and destination booking trends, with comparisons able to be drawn to any date band. It will be available on a subscription basis by the end of 2020.

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