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Unbiased

Unbiased

An online market-place to generate new customer leads for financial advisers in the UK and USA.

Sector
Tech-enabled services
YFM investment
£10.5m
Investment date(s)
2019 & 2022
Deal type
Growth Capital
Location
London

"It’s fantastic to have the support of YFM as we look to grow the company and scale Unbiased’s technology. I could not be more excited about the opportunities ahead and to have found an investor that understands and shares this vision."

Karen Barrett, CEO

The Business

Unbiased is an online marketplace that connects individuals and businesses with qualified financial advisers, mortgage brokers and accountants. Its technology matches users with relevant professionals, helping them find trusted support for important financial decisions.

The platform also helps advisers and other professionals reach prospective clients who are actively looking for expertise. With YFM’s support, Unbiased continues to develop its technology and make professional financial guidance easier to access in the UK and US.