Investing in Growth: Backing TeamFeePay to Power Grassroots Football

At YFM, we back businesses that combine strong growth with real-world impact. That’s why we’re pleased to announce our latest investment: £4.5m of growth capital into TeamFeePay, a SaaS payment and club management platform built exclusively for grassroots football.

Based in Belfast, TeamFeePay supports over 1,200 football clubs and academies, serving more than 200,000 active users across the UK. Its platform is used daily by volunteer treasurers, coaches and parents to manage payments, registrations, scheduling, governance and communication all in one place.

Our investment will support TeamFeePay’s next phase of growth, strengthening its position as the UK market leader and enabling expansion into Europe.

Grassroots football is thriving, participation numbers are rising, clubs are growing, and expectations around governance and compliance are increasing. But behind the scenes, many clubs are still run by volunteers juggling spreadsheets, generic payment tools and endless admin.

With rising costs from insurance, facilities and regulatory requirements, clubs are under pressure to operate more professionally without losing their community roots. That’s created a clear opportunity for a purpose-built solution designed specifically for the realities of grassroots sport.

TeamFeePay stands out because it isn’t a generic payments product adapted for sport. It’s been built from the ground up for grassroots football, and it shows.

We’ve tracked TeamFeePay for several years and have seen the product evolve in step with the needs of grassroots clubs. What began as a simple way to manage payments has developed into a broader platform that supports how clubs actually operate day to day.

Today, clubs use TeamFeePay to manage registrations, scheduling, communication and key administrative tasks alongside payments, all through a single, intuitive system designed specifically for grassroots football.

That focus on real-world club needs has driven strong adoption and consistently positive feedback from users. Clubs choose TeamFeePay not just to collect fees, but because it removes friction, reduces admin and gives volunteers confidence they’re running things properly.

Momentum has been built by supporting clubs at different stages of maturity, from those moving away from manual processes to those replacing more generic tools. This breadth of appeal, combined with a structured and scalable approach to growth, gives us confidence in the company’s long-term trajectory in the UK and beyond.

Looking ahead, TeamFeePay is well positioned to support clubs in more ways over time. With an established and engaged user base, the platform can introduce additional services that align naturally with how clubs operate, helping them raise funds, manage risk and run more efficiently.

This creates a strong foundation for sustainable growth, deepening relationships with clubs while staying true to the community-led ethos that sits at the heart of grassroots football.

TeamFeePay is led by CEO Liam McStravick, who has built a strong leadership team and delivered sustained growth while staying true to the company’s grassroots mission. The business is chaired by Michael Black, a highly regarded non-executive in the Northern Ireland technology ecosystem, bringing additional strategic experience and governance support.

We invest in businesses with clear market leadership, strong fundamentals and management teams capable of scaling. TeamFeePay combines all three, operating in a large and growing market with a product that solves a genuine problem for thousands of community clubs.

By reducing admin, improving governance and freeing up volunteers to focus on the game itself, TeamFeePay is playing a vital role in the future of grassroots football. We’re excited to partner with Liam and the team as they take the business into its next phase of growth.