YFM’s Marketing Team Wins Team of the Year at the Growth Investor Awards

At YFM Equity Partners, our mission is to champion UK SMEs and support their growth into successful, sustainable businesses. This vision would not be possible without the incredible dedication and talent of our in-house marketing team, Jennifer Mortimer and Viktoria Harrison. We are thrilled to share that their outstanding contributions have been recognized as they secured Team of the Year at the Growth Investor Awards.

This award is a testament to their hard work, creativity, and commitment to driving meaningful change in the UK’s business landscape.

The foundation of this recognition lies in their impactful campaign, The Entrepreneur Economy, which launched last year. This initiative aimed to highlight the vital role that SMEs play in powering the UK economy, from creating jobs to fostering innovation. By engaging directly with entrepreneurs, investors, and stakeholders, the campaign shed light on the challenges and opportunities facing SMEs today.

Key components of The Entrepreneur Economy campaign included:

• Nationwide Media Coverage: The campaign reached audiences across the UK, sparking conversations about how private equity can unlock growth potential for small businesses.
• Engaging Content Creation: Through insightful reports, case studies, and thought leadership, the campaign educated and inspired entrepreneurs, showcasing how strategic investment can drive transformative growth.
• Digital Impact: With over 115,000 social media views and significant engagement from the business community, the campaign amplified YFM’s mission and connected with a wider audience of entrepreneurs.

This innovative approach not only positioned YFM as a champion of SMEs but also created tangible results, including 100’s funding requests, as entrepreneurs saw YFM as a trusted partner in their growth journeys.

Jennifer and Viktoria have gone beyond traditional marketing to elevate YFM’s brand and create a lasting impact on the UK’s entrepreneurial ecosystem. Their efforts have:

• Enhanced deal flow by connecting with ambitious entrepreneurs who align with YFM’s mission.
• Strengthened YFM’s reputation as a leader in the growth capital market.
• Fostered a culture of innovation, ensuring that SMEs see YFM as a partner that understands their challenges and supports their ambitions.

Their work has not only driven awareness but has also brought the YFM brand closer to the entrepreneurs and businesses that matter most.

The success of The Entrepreneur Economy campaign reflects YFM’s wider commitment to supporting UK SMEs. By amplifying the voices of small businesses and showcasing their potential,

The positive ripple effect of their efforts is already being felt:

• Entrepreneurs are gaining the knowledge and confidence needed to seek investment and scale their businesses.
• SMEs are connecting with a partner that understands their needs and offers tailored solutions to help them grow sustainably.
• The wider business community benefits from the economic and social impact of thriving SMEs.

Winning Team of the Year at the Growth Investor Awards is a moment of pride for YFM, but it is also a springboard for what’s to come. The recognition serves as a reminder of the importance of marketing as a catalyst for change. It highlights how innovative campaigns like The Entrepreneur Economy can drive meaningful impact, not just for YFM, but for the wider business community.

Looking ahead, Jennifer and Viktoria remain focused on continuing this momentum. They aim to further elevate YFM’s brand, engage with more entrepreneurs, and support the next wave of UK success stories.

This award is a celebration of the collective effort at YFM, but it is especially a recognition of the creativity, dedication, and vision of Jennifer Mortimer and Viktoria Harrison. Their work has brought us closer to realizing our mission of championing SMEs and building better businesses across the UK.

Here’s to driving #TheEntrepreneurEconomy and continuing to make a difference for the businesses that shape our economy. Together, we are helping build a stronger, more innovative future for UK SMEs.