25 March 2021
YFM-backed MacroArt has completed an installation of more than 3000 m2 of graphics and signage at the EFL Papa John’s Trophy Finals ‘Wembley Weekender’ held at Wembley Stadium this month, ensuring a net zero carbon win for the environment.
As part of MacroArt’s drive for carbon neutrality across its business, the seat kills (which represented over 2500 m2 of the whole project) were produced from the PVC-free material, Kavalan, from suppliers CMYUK, the UK’s largest independent supplier of large format digital printers, cutting equipment and materials. This immediately reduced the project’s overall carbon footprint by more than 30%, when compared with traditional banners.
Following the completion of the event, all graphics and signage were recovered by the MacroArt team and returned for recycling in the relevant waste streams.
In addition, the carbon footprint of the materials used for the event was also calculated and has been offset by MacroArt’s investment in UK Woodland Carbon Units to deliver a net zero carbon impact.
“Sustainability is key to many of our clients and providing graphics that have a minimal impact on the environment whilst maintaining performance is a game changer for today’s events,” said Matt Guise, MacroArt’s Sales Director.
Held on the weekend of 13-14th March, two finals in two days presented the installation team with the unusual extra challenge of rebranding sections of the stadium overnight, to ensure the team-specific branding was in place. Walls around the holding area, team dugouts and “Spot the Ball” seat kills were removed and updated after the first game by the MacroArt installation team.
Despite this, the huge project was delivered on time for each of the finals which saw Salford City and Sunderland AFC crowned winners for the 19/20 and 20/21 trophies.
Matt added; “It was very rewarding to work with an organisation as committed as we are to carbon neutrality, and the team at EFL supported our efforts at very stage.
“We look forward to continuing our work with them and it is clear that reducing our carbon footprint will remain at the very top of the league table for both our organisations.”
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