Vypr Validation Technologies Limited

Market-leading product intelligence platform providing rapid and robust consumer insight

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Tech-enabled Services



Deal type

Growth Capital

Investment size


Investment date(s)

2021, 2022



"Having known the YFM team for some time, we were confident that they would be able to support us as we invest in a first class team to take the business forward, turning a strong product in a nascent market into a global leader in its field. For a deal of this size and space in the market, they are the right partner, particularly given their regional coverage. I know a number of businesses in which YFM have invested and I rate the team very highly."

Richard Law, Chair of Vypr

The business

  • Provides industry-leading consumer intelligence for use in all aspects of product development including packaging, pricing and naming
  • Based in Manchester with consumer panels in the UK, France and Germany
  • Works with an impressive client list including The Co-op Food, Weetabix and Müller

The strategy

  • Invest in key hires in the senior management team to deliver the product roadmap
  • Strengthen the sales and marketing teams
  • Expand into new sectors and overseas markets
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