Vypr Validation Technologies Limited

Cloud-based data validation platform

Sector

Software IT & Telecomms

Location

Manchester

Deal type

Growth Capital

Investment size

£2.5m

Investment date(s)

2021

Website

vyprclients.com

"Having known the YFM team for some time, we were confident that they would be able to support us as we invest in a first class team to take the business forward, turning a strong product in a nascent market into a global leader in its field. For a deal of this size and space in the market, they are the right partner, particularly given their regional coverage. I know a number of businesses in which YFM have invested and I rate the team very highly."

Richard Law, Chair of Vypr

The business

  • Provides industry-leading consumer intelligence for use in all aspects of product development including packaging, pricing and naming
  • Based in Manchester with consumer panels in the UK, France and Germany
  • Works with an impressive client list including The Co-op Food, Weetabix and Müller

The strategy

  • Invest in key hires in the senior management team to deliver the product roadmap
  • Strengthen the sales and marketing teams
  • Expand into new sectors and overseas markets
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