Vypr Validation Technologies Limited
Market-leading product intelligence platform providing rapid and robust consumer insight
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Sector
Tech-enabled Services
Location
Manchester
Deal type
Growth Capital
Investment size
£5.5m
"Having known the YFM team for some time, we were confident that they would be able to support us as we invest in a first class team to take the business forward, turning a strong product in a nascent market into a global leader in its field. For a deal of this size and space in the market, they are the right partner, particularly given their regional coverage. I know a number of businesses in which YFM have invested and I rate the team very highly."
Richard Law, Chair of Vypr
The business
- Provides industry-leading consumer intelligence for use in all aspects of product development including packaging, pricing and naming
- Based in Manchester with consumer panels in the UK, France and Germany
- Works with an impressive client list including The Co-op Food, Weetabix and Müller
The strategy
- Invest in key hires in the senior management team to deliver the product roadmap
- Strengthen the sales and marketing teams
- Expand into new sectors and overseas markets
