The Protein Works

Direct-to-consumer sports nutrition

Sector

Retail & Brands

Location

Runcorn

Deal type

Management Buyout

Investment size

£6.4m

Investment date(s)

2019

Website

theproteinworks.com

"It’s a very exciting time at THE PROTEIN WORKS™ as we embark on a new phase of expansion. The brand’s premium range of products have been well received in diverse markets and cultures around the world, illustrating its incredible potential. Partnering with YFM will help us to make this unique brand truly global and give millions more the opportunity to snack healthy on everything from Protein Crunkies to Loaded Nut Butters."

Mark Coxhead, co-founder and MD of The Protein Works

The business

  • Markets a wide range of protein powders, snacks, supplements, and foods, manufactured at their own factory in Cheshire
  • Sells directly to UK and EU consumers via its own website and across the globe via a network of international distributors
  • Sustained growth in recent years, buoyed by the development of a leading vegan range and unique snacks from its in-house protein bakery

The strategy

  • Capitalise on the positive dynamics in the sports nutrition market, especially overseas
  • Market to lifestyle consumers as well as sports enthusiasts to drive sales
  • Recruit key team members including an operational CFO and experienced chair to support business expansion
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