Protein Works

Direct-to-consumer healthy nutrition

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Retail & brands



Deal type

Management Buyout

Investment size


Investment date(s)



"It’s a very exciting time at PROTEIN WORKS™ as we embark on a new phase of expansion. The brand’s premium range of products have been well received in diverse markets and cultures around the world, illustrating its incredible potential. Partnering with YFM will help us to make this unique brand truly global and give millions more the opportunity to snack healthy on everything from Protein Crunkies to Loaded Nut Butters."

Mark Coxhead, co-founder and CEO of Protein Works

The business

  • Markets a wide range of protein powders, snacks, supplements, and foods, manufactured at their own factory in Cheshire
  • Sells directly to UK and Europe consumers via its own website and across the globe via a network of international distributors
  • Sustained growth in recent years, buoyed by the development of a leading vegan range and unique snacks

The strategy

  • Capitalise on the positive dynamics in the health and wellness market, in the UK and overseas
  • Market to lifestyle consumers and drive high retention by delivering a great product
  • Invest in the senior management team across the business to support expansion
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