Retail performance data and analysis services

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Data & analytics


Milton Keynes, Boston and San Diego

Deal type

Management Buyout

Investment size


Investment date(s)

2014, 2015



"YFM’s understanding of the retail market made them a perfect partner for us, as they immediately grasped the advantages of our services and introduced potential customers and partners to us shortly after our first meeting. They also introduced a chair whose wealth of experience in retail technology and services has already been invaluable to us."

Steve Booth, CEO of Springboard

The business

  • A specialist provider of footfall and other performance data for the retail industry
  • One co-founder looking to buy out the other
  • Strong potential for increased geographical and vertical expansion

The strategy

  • Invest in corporate infrastructure to scale up the business
  • Expand customer base with a focus on the US market
  • Position the company as a niche market leader with strong recurring revenues
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