Pioneering real-time visual effects for film and live production

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Deal type

Growth Capital

Investment size


Investment date(s)

2018 & 2019


"Our vision is to set a precedent of what can be achieved within real-time visual effects. Our relationship with YFM will allow us to expand our technological capabilities and keep Ncam at the forefront of augmented reality."

Nic Hatch, co-founder and CEO of Ncam

The business

  • Develops augmented reality technology for the entertainment industry
  • Provides a unique camera tracking solution for augmented reality content and visual effects in film and TV production
  • Grew from a standing start in 2012 to fully developed suite of hardware and software with global sales

The strategy

  • Invest in the sales and marketing teams and open a new US office to service the global demand
  • Enhance the existing product set and develop new solutions for the rapidly evolving market
  • Build on relationships with resellers and worldwide partners to harness the capabilities of the Ncam solution
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