GEEIQ

Data and market intelligence platform in the gaming space

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Sector

Data & analytics

Location

London

Deal type

Growth Capital

Investment size

£3.9m

Investment date(s)

2023

Website

geeiq.com

"Global brands have been relying on GEEIQ and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities. We want to ensure that our company is as well positioned as possible to help visionary brands gain a data-driven and profitable presence in the virtual space. YFM have provided us with outstanding support from the outset of our relationship with them. Going far beyond what a typical investor would offer, they have taken the time to really understand the drivers of our business, which can be challenging in such a new sphere "

Charles Hambro, GEEIQ CEO

The business

  • Data and market intelligence platform in the gaming space providing a holistic view of gaming environments such as roblox, fortnite, minecraft and many more
  • Geeiq enables its customers to review and optimise their marketing spend in gaming – impressive customer logos include gucci, loreal, walmart, tommy hilfiger
  • Strong revenue growth since inception

The strategy

  • Strengthen the sales and marketing teams to build on the companys profile in the sector, drive sales and ensure client satisfaction remains high
  • Build on the positive global market dynamics, looking to capitalise on us growth in particular
  • Continue to invest in product innovation and develop the platform
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