Frescobol Carioca

A luxury men's resort wear and lifestyle brand

Frescobol Carioca

Sector

Retail & Brands

Location

London

Deal type

Growth Capital

Investment size

£3m

Investment date(s)

2019

Website

www.frescobolcarioca.co.uk

"Max and I are delighted to have YFM on board for the next stage in our growth. Their track record in supporting SMEs is stellar and throughout the process we felt a strong sense of collaboration and genuine desire to do what is best for the future of the brand."

Harry Brantley, co-founder of Frescobol Carioca

The business

  • A high-end brand of men’s resort wear with a distinctive and authentic style inspired by Rio de Janeiro
  • An omni-channel sales strategy including online, well-placed concessions, digital wholesales and seasonal pop up stores
  • Built brand identity with a global customer base

The strategy

  • Back the young and ambitious founders to build a strong team
  • Invest in digital marketing and upgrading the website to drive online sales
  • Build exciting partnerships to grow brand awareness

Men's luxury lifestyle magazine, Gentleman's Journal, and Frescobol Carioca produced this promotional video to celebrate the brand's new Resort '19 collection.

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