Callstream

Cloud-based communications technology

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Sector

Application Software

Location

Birmingham

Deal type

Growth Capital

Investment size

£1m - 2.3x return

Investment date(s)

2010 - 2016

Website

callstream.com

"Callstream has expanded significantly following backing from YFM. We appreciate the practical advice; strategic guidance and support of both teams in helping us fuel our continued growth over the past five years. They have been terrific partners and played an instrumental role in helping us achieve our success."

Mick Crosthwaite, CEO of Callstream

The business

  • A national provider of cloud-based call management technology to the insurance, travel and retail markets
  • A high profile list of customers, including Virgin Holidays, Maplin Electronics and Orvis
  • Provides clients with cost effective and well managed external and internal communications

The strategy

  • Provide strategic and operational guidance to the management to assist the growth plan
  • Refocus the business on higher value services and increase customer retention
  • Fast track development via complementary acquisitions and targeted organic growth to create a leading integrated telecoms group

The developments

  • Disposed of the outbound call division to allow a strategic refocus on incoming calls from one location
  • Utlised reverse takeovers and acquisitions to strengthen the position in the market
  • Achieved transformational growth, increasing EBITDA to £2.4m on £10.5m of turnover in five years
  • Sold in 2016 to j2 Global Inc, a publically traded US-based technology firm
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