Software for rugged and industrial enterprise mobile devices

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Data & analytics



Deal type

Growth Capital

Investment size


Investment date(s)




"B2M's Elemez’ analytics are key to improving productivity for enterprises where mobile solutions are business critical. YFM’s investment enables us to recruit additional talent to meet the increasing demand from device manufacturers, managed service providers and enterprise customers."

Julie Purves, Founder & CEO of B2M

The business

  • A leading provider of software for rugged and industrial enterprise mobile devices offering analytics and device management
  • Enables customers to monitor performance across a device estate and spots issues before they arise
  • Developed Elemez, a highly scalable, cloud-based mobile device analytics tool that can be incorporated directly into customer portals

The strategy

  • Build on relationships with leading manufacturers and managed service providers to grow sales globally
  • Enhance capabilities of the analytics tools for different situations and platforms
  • Recruit talent to meet increasing customer demand and broaden routes to market







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