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Fuelling Growth: YFM Invests in Panintelligence’s Next Chapter

Viktoria Harrison, Marketing Manager

Supercharging Growth and Innovation with £1 Million Investment and New CEO Appointment

At YFM, we back ambitious founders and fast-growth tech businesses that are shaping the future of their industries. That’s why we’re excited to announce a further £1 million investment in Panintelligence alongside existing shareholders. — the Leeds-based embedded analytics specialist — together with Comhar Capital, Shackleton and Martin Port of Port Growth Partners, as the business enters an exciting new chapter of growth.

With the appointment of long-time COO Charlotte Bailey as CEO, the company is set to accelerate its roadmap in Agentic AI, expand its international reach, and continue delivering real-world value to its customers through secure, embedded business intelligence.

We’re also pleased to welcome Martin Port to the board as a Non-Executive Director. With his extensive experience in scaling tech ventures, Martin’s appointment adds significant firepower as the business gears up for its next phase.

Why Embedded Analytics is Having a Moment

Data-driven decision-making isn’t new. But the stakes — and the expectations — have changed.

As AI adoption surges and businesses demand more actionable insight from their software, the ability to deliver real-time, secure analytics inside existing platforms has never been more critical. Panintelligence is meeting that challenge head-on with its flagship solution, Pi — a powerful embedded analytics platform that combines data visualisation, predictive modelling and real-time reporting in a highly secure, user-friendly format.

From finance and healthcare to education and the public sector, the Pi platform enables software vendors and enterprises to embed intelligence directly into their products — turning passive data into proactive decisions.

Building a Business Ready to Scale

Panintelligence has long stood out for its clear product vision, strong technical foundations, and customer-first approach. That’s why YFM first invested in 2019 — recognising a real opportunity to support a business at the intersection of AI, data, and SaaS enablement.

With this new round of funding, the business will:

  • Expand its AI capabilities, with a strategic focus on Agentic AI
  • Invest further in talent
  • Scale into new verticals and territories, with a growing international customer base
  • Accelerate go-to-market plans from its new Leeds HQ

Charlotte’s appointment signals a forward-looking focus for the company. Having worked closely with the board and senior team for six years, she brings deep operational insight, team-wide trust, and a clear vision for the company’s next stage of growth.

A Trusted Partner for AI-Driven SaaS

In a noisy tech landscape, Panintelligence continues to distinguish itself by focusing on what matters: security, transparency, and real-world impact. Its embedded BI platform isn’t about hype — it’s about helping customers work smarter, act faster, and stay compliant in a changing regulatory landscape.

This approach is already delivering results. The company was selected for Tech Nation’s Upscale 5.0 programme, and has continued to attract leading SaaS providers looking to integrate best-in-class analytics without compromising performance or user experience.

Why YFM Invested Again

At YFM, we invest in more than just tech — we invest in people, platforms and plans that deliver. Panintelligence has all three. A proven leadership team. A product that solves real problems. And a growth strategy that aligns with global shifts in AI, compliance, and data accessibility.

With this follow-on investment, we’re backing Panintelligence to do what it does best: empower software providers to lead with insight, embed intelligence at scale, and create smarter, more responsive digital experiences.

We’re proud to continue this partnership — and excited for what’s ahead.