Unbiased is the UK’s leading online platform connecting individuals and businesses with qualified financial advisers, mortgage brokers and accountants. With a network of over 27,000 professionals, Unbiased has helped more than 10 million people access trusted financial advice. The platform’s mission is to empower users to make confident financial decisions by providing tailored matches to vetted advisers.
Unbiased
An online market-place to generate new customer leads for financial advisers in the UK and USA.
Website
Sector
Tech-enabled services
YFM investment
£10.5m
Investment date(s)
2019 & 2022
Deal type
Growth Capital
Location
London
"It’s fantastic to have the support of YFM as we look to grow the company and scale Unbiased’s technology. I could not be more excited about the opportunities ahead and to have found an investor that understands and shares this vision."
Key Information
The Business
Why We Invested
In January 2020, YFM Equity Partners led a £5.6 million Series A funding round to support Unbiased’s rapid growth. The increasing demand for accessible financial advice presented a strong market opportunity, and YFM’s investment aimed to scale the platform, enhance its technology, and expand its market presence. A follow-on investment of £5 million in December 2022 brought YFM’s total commitment to £10.6 million, enabling Unbiased to continue innovating and expanding its international reach; growing into the USA.
Growth Potential
With YFM’s backing, Unbiased is positioned to:
- Expand its Professional Network: Grow its database of financial advisers and other professionals to meet rising demand.
- Enhance Technology: Develop new features and functionalities for improved user experience and seamless connections.
- Strengthen Marketing Efforts: Increase visibility and attract more consumers and professionals to the platform.
- Pursue International Growth: Explore opportunities to scale beyond the UK market.
Impact and Achievements
Since the investment, Unbiased has achieved significant milestones:
- Product Innovation: Launched new services to address post-pandemic challenges, including enhanced remote consultation features and tailored subscription plans for professionals.
- Awards and Recognition: Established the Unbiased Trusted Professional Awards, celebrating excellence among its network of advisers and accountants.
- Market Growth: Expanded its professional network to over 27,000 members, driving substantial growth in user engagement and connections.
Future Plans
Unbiased continues to lead the market in providing accessible and reliable financial advice. With YFM’s support, the platform is poised to enhance its technology, strengthen its market presence, deliver international expansion opportunities and ensure that even more people can access trusted financial expertise.