Unbiased

Online market-place connecting consumers with professional advisers

Unbiased

Sector

Business Services

Location

London

Deal type

Growth Capital

Investment size

£5.5m

Investment date(s)

2019

Website

unbiased.co.uk

"It’s fantastic to have the support of YFM as we look to grow the company and scale Unbiased’s technology. I could not be more excited about the opportunities ahead and to have found an investor that understands and shares this vision."

Karen Barrett, CEO of Unbiased

The business

  • A tech-enabled marketplace that connects consumers to Independent Financial Advisers, Mortgage Brokers and Accountants
  • Strong, well-established position and brand awareness in the IFA market
  • High level of recurring subscription income from the thousands of professionals in their network

The strategy

  • Back the well rounded management team to grow the business
  • Invest in technology to further develop the proposition for consumers and professionals
  • Drive consumer engagement by investing in the marketing department

Unbiased produced this video in 2019 called "Find the advice that's right for you with Unbiased". The video outlines the benefits of their service and was used to promote the business on social media.

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