Online market-place connecting consumers with professional advisers

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Tech-enabled Services



Deal type

Growth Capital

Investment size


Investment date(s)

2019 & 2022



"It’s fantastic to have the support of YFM as we look to grow the company and scale Unbiased’s technology. I could not be more excited about the opportunities ahead and to have found an investor that understands and shares this vision."

Karen Barrett, CEO of Unbiased

The business

  • A tech-enabled marketplace that connects consumers to Independent Financial Advisers, Mortgage Brokers and Accountants
  • Strong, well-established position and brand awareness in the IFA market
  • High level of recurring subscription income from the thousands of professionals in their network

The strategy

  • Back the well rounded management team to grow the business
  • Invest in technology to further develop the proposition for consumers and professionals
  • Drive consumer engagement by investing in the marketing department
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