Unbiased
Online market-place connecting consumers with professional advisers
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Sector
Software applications
Location
London
Deal type
Growth Capital
Investment size
£5.5m
"It’s fantastic to have the support of YFM as we look to grow the company and scale Unbiased’s technology. I could not be more excited about the opportunities ahead and to have found an investor that understands and shares this vision."
Karen Barrett, CEO of Unbiased
The business
- A tech-enabled marketplace that connects consumers to Independent Financial Advisers, Mortgage Brokers and Accountants
- Strong, well-established position and brand awareness in the IFA market
- High level of recurring subscription income from the thousands of professionals in their network
The strategy
- Back the well rounded management team to grow the business
- Invest in technology to further develop the proposition for consumers and professionals
- Drive consumer engagement by investing in the marketing department
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