Smart Numbers

Providing a mix of connectivity and marketing services to better connect businesses with their customers

Smart Numbers

Sector

Tech-enabled Services

Location

Southampton

Deal type

Management Buyout

Investment size

Undisclosed

Investment date(s)

2024

Website

smart-numbers.net

"With YFM's backing, our business is now ideally placed to pursue a new era of growth and to position itself as the go-to communications provider of digital marketing telephony for increasing numbers of small businesses in the UK and North America. The YFM team has provided us with invaluable business growth insight and guidance, and we look forward to reaching new heights with their support"

Time Hutchings, MD at Smart Numbers

The business

  • Smart Numbers provide small businesses with inbound phone numbers, connectivity solutions and marketing services to make it easier for their customers to connect with them.
  • Their specialist web-based performance marketing division combines website development and optimisation with connectivity solutions to drive a virtuous circle of lead generation for its c. 8k customers.
  • Grown over nearly twenty years into the go-to communications provider of digital marketing telephony for small businesses in the UK and North America.

The strategy

  • Invest in scaling the team across business development, website development and optimisation teams to accelerate new customer acquisition and cross-selling of existing customer base
  • Targeted acquisitions to accelerate scaling and add complementary services
  • Build out the management team and invest in developing internal systems and infrastructure
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