Human resources software

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Application Software



Deal type

Growth Capital & Management Buyout

Investment size

£.90m - 5.1x return

Investment date(s)

2012 - 2017


"The support we have received from YFM Equity Partners since 2012 has been fantastic and has contributed to Selima's strong and sustainable growth."

Wayne Blakemore, MD of Selima

The business

  • Provides ultra-modern HR software and managed payroll services
  • Specialises in the hospitality, retail and education sectors, serving a range of clients
  • Run by a highly experienced executive team looking to develop the business further

The strategy

  • Continue to innovate the platform and improve customer service
  • Invest in the sales team and develop strategic partnerships
  • Expand the senior management team and add an experienced chair to guide the business as it grows

The developments

  • Significantly redesigned and relaunched the product, moving it to a cloud-based SaaS business model
  • Focused the sales team on key vertical markets to drive revenue growth
  • Sold to a Private Equity backed trade buyer, Access Group, to generate a 5.1x return
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