A brand of high quality sailing clothing and accessories

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Retail & brands



Deal type

Management Buyout

Investment size

£9m - 2x return

Investment date(s)

2013 - 2018


"These are exciting times for Gill. YFM has supported us through a period of significant expansion and played a key role in helping us achieve our success."

Jamie Tunnicliffe, CEO of Gill

The business

  • An iconic British brand of technical clothing, footwear and accessories for elite sailors and marine enthusiasts
  • Established in 1975 and now a key global player with a turnover of £20m+
  • Worldwide distribution networks and 70% of sales in overseas markets

The strategy

  • Improve the market share in specific overseas territories
  • Selectively broaden the range of products
  • Invest in the website to grow online sales

The developments

  • Increased sales momentum by growing the product range and improving the website
  • Recruited a new CEO and FD
  • Acquired and integrated a key US distributor for strategic growth
  • Sold to the Meyers Family office, working with brand investor Pop Capital, for a 2x return
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