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Sector Business Services Location Cranfield Transaction MBO Deal size £4m Investment 2014, 2015 -
YFM’s understanding of the retail market made them a perfect partner for us, as they immediately grasped the advantages of our services and introduced potential customers and partners to us shortly after our first meeting. They also introduced Tim Bittleston, whose wealth of experience in retail technology and services has already been invaluable to us.
Steve Booth, CEO, Springboard Research
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The business
- Specialist provider of footfall and other performance data for the retail market
- Supporting the one co-founder to buy out the other
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Key investment attractions
- Increased market recognition of the power of data analysis in the face of a tougher retail environment
- Broad customer base, recurring revenue model and high margins
- Potential for geographic and vertical expansion
- Backing the co-founder and a Chairman introduced by YFM with strong credentials in the retail systems market
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The strategy
- Invest in infrastructure to scale up the business
- Expand customer, product and geographic base including the opening of a new office in the US
- Position as a niche market leader with strong recurring revenues