Play Music Today

The UK's leading multi-channel retailer of musical instruments and professional audio products

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Sector

Retail & brands

Location

Liverpool

Deal type

Management Buyout

Investment size

Undisclosed

Investment date(s)

2019

Website

pmtonline.co.uk

"I am very pleased to complete the buyout of PMT. The founders have done a fantastic job of establishing a market leading position and we look forward to building on that. YFM impressed us from the start and quickly understood the plan to continue opening new stores while growing the online presence. In YFM we have an investment partner with a wealth of experience and notable success investing in the hobbyist retail sector."

David Black, MD of Play Music Today

The business

  • One of the largest retailers of musical instruments and equipment in the UK
  • Operates online and via a network of 12 stores across the UK, employing over 200 staff
  • An experienced management team who have delivered strong sales growth in recent years

The strategy

  • Invest in online marketing and web development
  • Grow the recently launched range of own branded products
  • Develop the existing store network into experience centres and open further stores across the UK to grow market share
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