Cloud-based marketing automation technology

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Application Software



Deal type

Growth Capital

Investment size


Investment date(s)

2020, 2022 & 2023


"YFM has a proven track record of supporting fast growing businesses and we undertook our own due diligence, talking to entrepreneurs within the PE house’s investment portfolio as well as to professional advisers, all of whom were very positive. We are confident that they are the right fit for us culturally – they really understand our business and believe in our growth trajectory."

Adam Oldfield, MD of Force24

The business

  • Trusted by over 500 businesses to deliver their personalised marketing campaigns
  • Provides an easy to use yet sophisticated marketing tool at an attractive price point
  • Strong revenue growth in recent years

The strategy

  • Strengthen the sales and marketing teams to build the company’s profile in the sector
  • Continue to invest in product innovation and develop the platform
  • Build on increasing customer demand for digital marketing to maintain stellar revenue growth
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