Force24

Cloud-based marketing automation technology

Sector

Software applications

Location

Leeds

Deal type

Growth Capital

Investment size

Undisclosed

Investment date(s)

2020

Website

force24.co.uk

"YFM has a proven track record of supporting fast growing businesses and we undertook our own due diligence, talking to entrepreneurs within the PE house’s investment portfolio as well as to professional advisers, all of whom were very positive. We are confident that they are the right fit for us culturally – they really understand our business and believe in our growth trajectory."

Adam Oldfield, MD of Force24

The business

  • Trusted by over 300 businesses including household brands such as Michelin, Tarmac and Children In Need to deliver their personalised marketing campaigns
  • Provides an easy to use yet sophisticated marketing tool at an attractive price point
  • Strong revenue growth in recent years, despite the economic impact of Covid-19 lockdowns

The strategy

  • Strengthen the sales and marketing teams to build the company’s profile in the sector
  • Continue to invest in product innovation and develop the platform
  • Build on increasing customer demand for digital marketing to maintain stellar revenue growth
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